![]() Known for his workaholic output of witty, manifold and sometimes weird wordplay, Lil Wayne had the best-selling album of 2008 and won a best rap album Grammy with “Tha Carter III.” Time magazine weighed him for its most-influential-people list last year President Barack Obama recently told Rolling Stone he has some Lil Wayne music on his iPod. “I never imagined that I could have such an impact on people’s lives,” he wrote in July on the site,. On a blog he set up for fans, he’s offered insights into his day-to-day doings and responses to some of the listener letters that, he says, anchor his day. “We came with a good strategy, and it worked.”īut for his fans, it has provided not only a steady stream of new music, but an unusually direct connection to one of music’s megastars. “The challenge was to make sure you feel like he never left,” says Bryan “Birdman” Williams, the Cash Money Records co-founder who has fostered Lil Wayne’s career since the rapper’s teens. But it is both a reflection of Lil Wayne’s popularity - he went to jail a multiplatinum-selling Grammy Award winner - and a result of astute maneuvering in the multimedia landscape that now envelops pop stardom. 27 release, according to Nielsen SoundScan. His “I Am Not a Human Being” spent a week in the top slot and has sold more than 323,000 copies since its Sept. 1 album on the Billboard 200 chart while serving a sentence. The rapper, who’s on track to be released Thursday after serving eight months in a gun case, is the first artist in 15 years to release a No. But his public persona is anything but locked away. He is, in every respect, on.īy the way, Lil Wayne’s in jail. He’s on Facebook with updates for the more than 14 million people following them. He’s on the charts with two singles and a collaboration on a third. He had the top-selling album in the country a few weeks ago.
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